Men Expert: packshots and product films, without a studio.
- Service
- Packshots and films
- Sector
- Men’s grooming
- Based in
- Paris
- Size
- 100,000 employees
For the L’Oréal Paris Men Expert pitch we started from photos of the real products. The result: studio packshots, product films and a 9:16 ad.
- 40immagini
- 20video clips
- 0days in a studio
One pack, four variants
Original
New light
New angle
New setPackshots, films and a 9:16 ad
PeelPackshot
Barber ClubProduct film · 0:06
Vitamin CPackshot
The shootAd · 0:35Key visuals and films, in landscape
Vitamin CKey visual
Vitamin C serumProduct film · 0:04
Night rangeKey visual
SpotlightProduct film · 0:04How it is made
- The brand’s own lookLight, colour and composition follow the brand’s campaigns, so every frame feels like L’Oréal.
- True to the packEvery packshot matches the real packaging, down to the label.
- From still to storyApproved packshots become product films and a 9:16 ad: a breakout the night before, a clean face the next morning.
